Skip to content

Topic: Business Strategy

Lagos as a Strategic Market: What Winning in Nigeria’s Commercial Capital Requires

Lagos is not a city. It is a market with twenty million consumers, a commercial velocity that rivals any financial centre in the world, and a competitive environment that rewards the strategically precise and punishes the strategically vague.

Strategy Formulation in Emerging Markets: Why the Frameworks We Import Do Not Always Apply

The management consulting industry was largely built on frameworks developed in mature Western markets. When those frameworks travel to West Africa, South Asia, or Latin America, they often arrive with assumptions baked in that simply do not hold. The strategist’s job in an emerging market is to know which tools to use and which to set aside.