Wurd
Strategy thinking, brand intelligence, and market perspective from the Mcafan team.
Brand Strategy
The budget is not the issue. The offer is not the issue. When a brand struggles to grow, the real diagnosis almost always starts with an unclear or undifferentiated position in the mind of the consumer.
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Business Strategy
Planning tells you how to execute. Formulation tells you what to execute and why. Too many organisations skip formulation and move straight to planning, then wonder why their...
Consumer Experience
In a market where media fragmentation is accelerating and consumer attention is increasingly scarce, the brands winning in Africa are investing in physical brand experiences that create memory...
Brand Strategy
Every organisation with more than one product or business line faces this decision. Getting it wrong costs years and millions...
Brand Strategy
Brand essence is not your tagline. It is not your mission statement. It is the single, irreducible truth at the...
Business Strategy
B2B companies in Nigeria consistently under-invest in brand. The assumption is that relationships and product performance are enough. They are...
We work with organisations that are serious about strategy, not just about output.