About

Mcafan is a Lagos-based strategy formulation consultancy operating across three disciplines: Business Strategy, Brand Strategy and Execution, and Consumer and Brand Experience.

We partner with ambitious organisations to build the clarity, identity, and momentum they need to grow with intention. Our work spans Nigeria, Canada, and the United States.

01

Business Strategy

Helping leadership teams align around a clear direction, define competitive advantage, and translate ambition into executable plans.

02

Brand Strategy & Execution

Building brand systems that are both internally coherent and externally magnetic, from brand platform through to full CI manuals.

03

Consumer & Brand Experience

Designing the moments where your brand meets your audience, from experiential activations to digital touchpoints.

"Lagos to the world."
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