LiquidIntel
Background
LiquidIntel is a B2B enterprise software platform that helps beverage manufacturers manage marketing campaigns, warehousing, and consumer intelligence. The brand owners had developed a clear brand platform and needed an identity that effectively represented its essence.
The Challenge
Create a corporate identity that seamlessly conveyed the brand as embodied in: Big Data · Intelligence · Revolutionary · Crypto & Beverage Marketing. The identity had to work across both the parent brand and flagship product, My Liquid Wallet.
What We Did
We designed an icon that was simply intelligent and combined it with a custom typeface. For the primary colour, we opted for a teal/sky blue feel to reflect the brand's fluid and modern personality. We then distilled a secondary logo for the child brand, My Liquid Wallet — visually distinct but unmistakably connected to the parent. Mcafan designed a comprehensive Corporate Identity Manual.
A dual identity system — parent and child brand — delivered with a full Corporate Identity Manual governing all applications.
Profectiv Mega Growth
Background
Profectiv MegaGrowth is one of the most iconic brands from the Strength of Nature family — a global hair care company in over 50 countries. Mcafan was engaged to develop an event plan to launch the new Mega Growth Sensitive Care range to hair stylists across all 36 Nigerian states.
The Challenge
Engage 4,000 hairstylists across 36 states — recruiting them as brand partners, educating them on the new range, and converting them into active sales ambassadors.
What We Did
We developed the MegaGrowth Masterclass & Ambassador Recruitment Drive Plan. We crafted the event theme: "Let Us Mega Grow Together." At each event, the new range was unveiled and a Masterclass conducted. A Sales Pitch and Profit Story was delivered, backed with incentives. The campaign launched December 2020 through Q1 2021.
National activation infrastructure reaching 4,000 stylists across 36 states — converting hairstylists into brand ambassadors through a branded masterclass experience.
Cityworks
Background
Cityworks, a real estate development and advisory company, needed a distinct brand capable of carrying the weight of the business and structured to support future growth.
The Challenge
Create a coherent brand capable of carrying institutional credibility — built to scale as the business grew into new categories and sub-brands.
What We Did
We participated in the strategic planning session that defined the company's direction. We then built a brand and communications strategy, designed the corporate identity, developed cityworksnigeria.com, and established a monolithic brand architecture for the parent and planned spin-offs.
End-to-end brand, digital presence, and architecture system delivered — structured to scale across multiple verticals.
Techtrust
Background
Techtrust had outgrown its retail roots. To compete for serious corporate ICT contracts — carrying brands like HP, Apple, Dell, and Samsung — they needed a brand that walked into procurement meetings with the confidence to win.
The Challenge
Reposition Techtrust from a retail brand into a credible corporate ICT provider — building a brand that could command respect at the procurement table.
What We Did
We redesigned the logo and built a full identity system with guidelines. We scripted the corporate brochure, delivered a web presence with social media integration, and gave the brand everything it needed to compete at a corporate level.
Brand positioned as Nigeria's go-to corporate ICT provider. Mcafan continues to support Techtrust as it refocuses exclusively on the Apple ecosystem.
Kansai Plascon
Background
Africa's leading paint brand needed activation strategy and experiential planning that moved product equity beyond the trade into the hearts of end consumers.
The Challenge
Build genuine consumer connection for Africa's #1 paint brand — moving brand equity beyond the distribution chain.
What We Did
Brand activation strategy and experiential planning that connected Kansai Plascon's quality promise with real consumer environments — creating touchpoints that felt authentic, not promotional.
Activation framework delivered for Africa's leading paint brand, building genuine consumer connection beyond the distribution chain.
Ikoyi Club 1938
Background
One of Nigeria's most storied private members clubs — with a heritage dating to 1938 — needed brand advisory that respected its profound legacy while ensuring contemporary relevance.
The Challenge
Articulate Ikoyi Club's value proposition clearly for both longstanding members and a new generation of Lagos professionals — without abandoning the institution's heritage.
What We Did
Brand positioning advisory, helping the institution find the language that bridged tradition and contemporary relevance — without abandoning either side of that duality.
A brand narrative that honoured 85+ years of history while opening the door confidently to the next generation of Lagos professionals.
Lekki Leisure
Background
A leisure brand in one of Lagos's fastest-growing corridors — with the energy and offering to be the destination of choice — needed a brand that translated that experience before visitors walked through the door.
The Challenge
Build a brand experience framework that delivered the "Live More" promise at every touchpoint — digital and physical — before the visitor even arrived.
What We Did
Brand experience strategy and touchpoint design, ensuring every interaction delivered on the "Live More" promise. Every pre-arrival touchpoint was designed to build anticipation and set expectation accurately.
A brand experience framework built around the "Live More" promise — ensuring consistent delivery across digital and physical touchpoints.
Execution Edge
Background
A performance and strategy consultancy with a sharp, distinctive point of view needed its brand to reflect the precision and focus its name promised.
The Challenge
Build a brand platform as sharp and focused as the consultancy's own philosophy — giving Execution Edge the credibility to own its positioning with confidence.
What We Did
Full brand platform development: purpose, positioning, personality, and visual identity — all built around the idea of precision in execution. Every element signals exactly what the firm delivers: results, not rhetoric.
A brand identity and platform as sharp and focused as the consultancy's philosophy — credible, distinctive, ownable.
Dreamworks Integrated Systems
Background
An integrated systems business with a strong technical offering but a brand that didn't reflect the sophistication of what they actually delivered to clients.
The Challenge
Build a brand presence that matched the technical capability Dreamworks delivered — giving the company the credibility to compete for serious enterprise contracts.
What We Did
Brand audit, positioning distillation, and identity work that gave Dreamworks the market presence its technical capability deserved.
A differentiated brand position in a competitive B2B space — giving Dreamworks the presence to compete for and win serious enterprise contracts.
Dashlink
Background
Dashlink needed a brand identity strong enough to differentiate it clearly in a crowded integrated systems market, where most competitors looked and sounded identical.
The Challenge
Create a distinct identity that gave Dashlink clarity of voice and visual presence in a commoditised B2B market.
What We Did
Corporate identity development and communications strategy that gave Dashlink a distinct voice and visual presence — something credible, modern, and unmistakably theirs.
A professional identity system positioned for credible B2B engagement — giving the team a visual language they could own with confidence.
Digital Quest
Background
A technology company needing a brand identity that conveyed technical authority, modern digital competency, and the gravitas required to win enterprise contracts.
The Challenge
Build an identity that positioned Digital Quest as a credible, authoritative digital solutions provider with the visual language to back it up.
What We Did
Corporate identity development and brand guidelines that positioned Digital Quest as a credible digital solutions provider.
Clean, authoritative brand identity delivered with a full guidelines document — giving Digital Quest consistent and compelling presentation across all touchpoints.
Mosilo Agro-Allied
Background
Mosilo Agro-Allied Nigeria set out to build one of Nigeria's most ambitious agricultural projects — a massive cassava industrial park aligned with the Federal Government's transformation agenda, targeting Kwara State.
The Challenge
Develop a business plan worthy of a N25 billion agricultural infrastructure project — one capable of winning Federal and state government backing.
What We Did
We developed the comprehensive business plan for the project — articulating the commercial rationale, financial projections, operational model, and strategic case for government and investor engagement.
Investment-grade business plan delivered — providing the foundation for government engagement and stakeholder alignment on one of Nigeria's most significant agricultural infrastructure projects.
Brands we've been trusted with
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