Jun 28, 2026
What It Takes to Build a Nigerian Brand That Travels
Going global from Lagos is not about hiding where you are from. It is about being so clear about who…
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Thinking out loud. On strategy and brand.
Perspectives from the Mcafan team on strategy, brand, and the business of building things that last.
Jun 28, 2026
Experiential Marketing in Africa: What Actually Works
The most effective activations we have run across West Africa share one thing in common. They gave people something worth…
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Jun 28, 2026
The Lagos Consumer is Not a Monolith
Lagos is a city of 20 million people and at least that many worldviews. Brands that treat it as a…
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Jun 28, 2026
Why Brand Strategy Fails Before It Starts
Most brand strategy projects fail not in execution but in the brief. The problem is usually a confusion between brand…
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