Context
Joyeoux Strategic Marketing Services is a Black-owned marketing agency based in Halifax, Nova Scotia, offering brand strategy, web design, video production, and digital marketing. The agency needed a digital presence that matched the quality of its work and spoke directly to its target clients in the Canadian market and beyond.
The Challenge
Most agency websites either oversell or underpresent. Joyeoux needed a site that communicated strategic depth without corporate stiffness, that was warm and approachable while being demonstrably capable. The challenge was designing a digital experience that positioned a small but ambitious agency as a credible strategic partner.
Our Approach
Mcafan led the full website strategy, information architecture, and creative direction. We defined the site narrative, built the content framework, and designed a mobile-first, CMS-based experience with WCAG-conscious accessibility standards. Every page was built around the idea of story-driven strategy, reflecting the agency’s core positioning.
Scope of Work
- Website strategy and architecture
- Content framework and copywriting direction
- Mobile-first responsive design
- CMS integration
- WCAG accessibility review
- Brand expression across digital touchpoints
Outcome
Joyeoux launched with a site that accurately represents its positioning as a strategy-forward agency. The platform supports lead generation, storytelling, and client portfolio presentation in a cohesive digital experience.