Humans and organisations are not so different
A compelling idea, a resolute purpose, and strong unifying values can help any entity achieve immense results and create genuine experiences in the world.
For us, brands provide the platform for fostering deep-level connections with key stakeholders. We help companies distil their brands, develop them, and use them to drive differentiation and grow their bottom line.
Mcafan works from Lagos, Nigeria. We operate a deliberately lean structure, partnering with a curated network of specialists to bring the right expertise to every engagement.
Brand as operating system
We treat brand not as a cosmetic exercise but as the strategic core of a business — giving every decision coherence.
Built together with clients
The best brand work is never done in a vacuum. We work closely so the result is genuinely owned, not just delivered.
Senior thinking, always
Our structure is deliberately compact. You always work with the principals — not filtered through junior teams.
African perspective, global standard
Rooted in Lagos, informed by global practice. We bring a sharp understanding of the Nigerian business environment.
"Our mission is to help businesses access the power within their brands for optimal business results."Mcafan Mission Statement
Our shared values
Four principles that shape the way we think, the way we work, and the way we show up for clients.
Senior thinking on every engagement
Kevin believes that every human being carries a bundle of qualities that — if discovered and developed — can almost bestow superhero-type powers. The same is true of organisations. His reserved and witty personality makes him a keen observer and creative thinker.
He brings a deep background in business development, corporate planning, and brand strategy to every engagement. He holds an MBA, loves martial arts, and is a committed Arsenal supporter.
Has worked with
American Express Travel Services · Ford · Skye Bank · CSL Stockbrokers · Bridgeways GP · Trezorlandia · Cityworks · Mosilo Agro-Allied · Techtrust · Kansai Plascon · Ikoyi Club 1938 · Lekki Leisure · LiquidIntel
A chemist turned brand and enterprise consultant, Kazeem is the definition of unconventional — and that breadth of perspective is precisely what makes him valuable. He brings expertise across brand strategy, corporate strategy development, brand innovation, and digital media.
He is an alumnus of the University of Ilorin and Pan African University (LBS) School of Media and Communications, and also Principal Consultant at Purple Store Consulting.
Has worked with
Yemdel Mobile · Synergy Sloam · Cityworks · Total Security Insurance Brokers · Dashlink · Dreamworks Integrated Systems · Digital Quest · Execution Edge · Lekki Leisure
Lean by design. Expert by experience.
A curated network of specialists extends our capability without inflating our overhead. Senior attention on every engagement.
Our approachSenior-led, always
Principals on every account. No handoffs to junior teams — ever.
Curated specialists
The right expertise brought in for each brief, on demand.
Collaborative by default
We work closely with clients throughout — so results are always owned, not just delivered.