Featured
More from Wurd
Wurd
Why most African brands underestimate the value of positioning — and what it costs them
In a market defined by relationship and trust, you would expect brands to invest heavily in how they…
3 min read
→
Wurd
What the Profectiv MegaGrowth masterclass taught us about national brand activation
Reaching 4,000 hairstylists across all 36 Nigerian states requires more than logistics. It requires a brand idea strong…
2 min read
→
Wurd
Logo versus identity: the distinction that determines whether your brand investment pays off
A logo is a mark. A brand identity is a system. Businesses that confuse the two tend to…
2 min read
→
Wurd
The brand audit every growing company should run before redesigning anything
Before you redesign your logo, refresh your communications, or launch a new campaign, you need to understand where…
2 min read
→
Stay in the loop
Get Wurd in your inbox
Brand thinking. No noise.
No spam. Unsubscribe whenever. We mean it.
📩
No weekly filler
We only publish when we have something genuinely worth saying. Once a month or once a quarter — but always worth your time.
🔍
Real practitioner thinking
Everything we write comes from real engagements, real clients, and real challenges. Theory without practice is just noise.
🌍
An African lens
Most brand strategy content is written for Western markets. We write for the African business environment — where the rules and opportunities are different.