Where brands find their power.
We formulate business strategy, build brands that win markets, and design consumer experiences that convert audiences into loyal communities.
Three disciplines.
One strategic edge.
We are a strategy formulation consultancy. We go deep, build frameworks, and stay through execution.
Business Strategy
We formulate the strategic foundations that drive competitive advantage. Growth strategy, market entry, organisational alignment, and decision frameworks that give leadership teams clarity and direction in complex markets.
Brand Strategy and Execution
From purpose, positioning, and personality through to identity systems and full go-to-market execution. We build brands as genuine strategic assets and stay through delivery, not just the deck.
Consumer and Brand Experience
Experiential marketing strategy and execution. We design the activations, live moments, and brand touchpoints that move consumers from awareness to loyalty, at scale, across any market in Africa and beyond.
Selected engagements.
Rigour meets imagination.
A disciplined four-stage process from honest diagnosis to measurable market impact.
Diagnose
Honest discovery. We map the competitive landscape, audience truth, and the real internal state of your organisation before writing a single strategy word.
Define
We crystallise a position that is both aspirational and credibly ownable, grounding it in evidence, not wishful thinking.
Design
Strategy becomes identity, experience, and communication. Every choice is intentional, tested against the brief, and built to endure.
Deploy
We activate across channels, teams, and live touchpoints, staying through execution until the brand is working in the market, not just on paper.
Strategy-led.
Africa-rooted.
Mcafan is a strategy formulation consultancy based in Lagos, Nigeria. We partner with ambitious organisations across Africa and beyond to formulate business strategies, build market-winning brands, and design consumer experiences that convert loyalty into growth.
Our team moves fluidly from the boardroom to the activation ground. As comfortable building a five-year business strategy as executing a national experiential campaign across 36 states.
Work with us12+
Years of practice
40+
Engagements delivered
4K+
Lives touched through activation
8
Countries served