{"id":88,"date":"2026-06-19T23:28:30","date_gmt":"2026-06-19T23:28:30","guid":{"rendered":"https:\/\/mckafan.com\/?mcf_case=techtrust-integrated-services"},"modified":"2026-06-19T23:28:30","modified_gmt":"2026-06-19T23:28:30","slug":"techtrust-integrated-services","status":"publish","type":"mcf_case","link":"https:\/\/mckafan.com\/?mcf_case=techtrust-integrated-services","title":{"rendered":"TechTrust Integrated Services"},"content":{"rendered":"<h3>Context<\/h3>\n<p>TechTrust Integrated Services is a Lagos-based ICT company supplying video conferencing systems, interactive touchscreens and whiteboards, and luxury gadgets to corporates and high-net-worth individuals. Their partners include Samsung, Poly, Logitech, Yealink, Crestron, and Hisense. Notable clients include NIMASA, UBA, Pfizer, and Ekiti Airport.<\/p>\n<h3>The Challenge<\/h3>\n<p>TechTrust operated in a dual market, enterprise ICT procurement and luxury consumer technology, two audiences with very different brand expectations. The challenge was building a single brand identity that commanded respect in both boardrooms and executive homes, without compromising in either direction.<\/p>\n<h3>Our Approach<\/h3>\n<p>Mcafan developed a comprehensive brand strategy anchored in the tagline &quot;Enhancing Business and Living Experience.&quot; The circuit board motif became the visual signature of technical precision and innovation. The &quot;R&quot; mark was established as the Reliability mark, a core brand device. We then produced a 49-page Corporate Identity Manual covering all brand assets, applications, and governance.<\/p>\n<h4 class=\"scope-label\">Scope of Work<\/h4>\n<ul class=\"svc-list\">\n<li>Brand strategy and positioning<\/li>\n<li>Visual identity system (circuit board motif, color system)<\/li>\n<li>49-page CI Manual<\/li>\n<li>Industry application guidelines (Government, Health, Education, Finance, Oil and Gas, Telecoms, Aviation, Hospitality)<\/li>\n<li>Partner and endorsement usage rules<\/li>\n<\/ul>\n<h3>Outcome<\/h3>\n<p>TechTrust emerged with a brand strong enough to compete at the top of the Nigerian enterprise ICT market. The CI Manual became the standard for all internal and external brand production.<\/p>\n<blockquote class=\"case-quote\">\n<p>The CI Manual Mcafan produced changed how we present ourselves. We now walk into tenders and board meetings differently.<\/p>\n<p><cite>CEO, TechTrust Integrated Services<\/cite><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>TechTrust Integrated Services is a Lagos-based ICT company supplying video conferencing systems, interactive touchscreens and whiteboards, and luxury gadgets to corporates and high-net-worth individuals. Their partners include Samsung, Poly, Logitech, Yealink, Crestron, and Hisense. Notable clients include NIMASA, UBA, Pfizer, and Ekiti Airport.<\/p>\n","protected":false},"featured_media":97,"template":"","meta":[],"class_list":["post-88","mcf_case","type-mcf_case","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/mckafan.com\/index.php?rest_route=\/wp\/v2\/mcf_case\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mckafan.com\/index.php?rest_route=\/wp\/v2\/mcf_case"}],"about":[{"href":"https:\/\/mckafan.com\/index.php?rest_route=\/wp\/v2\/types\/mcf_case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mckafan.com\/index.php?rest_route=\/wp\/v2\/media\/97"}],"wp:attachment":[{"href":"https:\/\/mckafan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}