TechTrust Integrated Services

TechTrust Integrated Services

TechTrust Integrated Services operates across two distinct value propositions: enterprise ICT products and productivity solutions for corporate clients including NIMASA, UBA, Pfizer, and Ekiti Airport, and luxury gadgets for high-net-worth individuals. The brand needed an identity system that could command equal authority in both arenas without diluting the premium positioning in either.

"Enhancing Business and Living Experience." A tagline that holds both corporate utility and aspirational lifestyle in the same breath.

How we worked

Mcafan developed the complete brand strategy and a comprehensive 49-page corporate identity manual. The identity system uses Black, TechTrust Red (#CC2200), and Gray with a distinctive circuit board motif that visualises the brand's technology heritage. The "R" reliability mark was developed as a proprietary brand asset, communicating product and service integrity at every customer touchpoint.

The manual covers applications across video conferencing deployments, interactive digital touchscreens, interactive whiteboards, and partner brand integrations with Samsung, Poly, Yealink, QSC, Shure, Hisense, Crestron, and Grandstream across Government, Health, Education, Finance, Oil and Gas, Telecom, Aviation, and Hospitality sectors.

The result

The TechTrust brand identity now presents a unified, professional face across all its sectors, underpinned by documentation thorough enough to govern brand application at every organisational level.